Privacy Policy

Last updated: 11 August 2026

At Ink and Fred, we respect your privacy and are committed to protecting your personal information.

This Privacy Policy explains how we collect, use, store and protect your personal information when you visit our website, place an order or contact us.

1. Who We Are

Ink and Fred is a trading name operated by a sole trader in the United Kingdom.

Business name: Ink and Fred
Address: Suite 2A, Blackthorn House, St Pauls Square, Birmingham, B3 1RL, United Kingdom
Email: hello@inkandfred.com
VAT Registration Number: GB385004409

For the purposes of UK data protection law, we are responsible for the personal information we collect and use through our website and in connection with your orders.

2. Information We Collect

When you visit our website, contact us or place an order, we may collect information including:

• Your name

• Billing and delivery address

• Email address

• Telephone number, where provided

• Order details and purchase history

• Personalisation information you provide when ordering a personalised product

• Information you provide when contacting us about an order or enquiry

• Payment and transaction information

• Technical information about how you use our website, such as your IP address, browser type, device information and certain cookie information

We only collect information that is reasonably necessary for the purposes described in this Privacy Policy.

3. How We Use Your Information

We may use your personal information to:

• Process and fulfil your orders

• Personalise products according to the information you provide

• Process payments

• Arrange delivery of your order

• Send order confirmations, dispatch notifications and other essential messages relating to your purchase

• Respond to enquiries and provide customer service

• Deal with returns, refunds, complaints and faulty or damaged products

• Keep appropriate business and financial records

• Prevent fraud and protect the security of our website and business

• Improve our website, products and customer experience

• Comply with our legal and regulatory obligations

We will not use your personal information for purposes that are incompatible with those described above without providing appropriate information or obtaining consent where required.

4. Our Lawful Bases for Using Your Information

Under UK data protection law, we need a lawful basis for collecting and using your personal information.

Depending on the circumstances, we rely on the following lawful bases:

Contract

We use your information where it is necessary to process and fulfil an order you have placed with us, including taking payment, personalising your product and arranging delivery.

Legal Obligation

We may need to use and retain certain information to comply with legal and financial obligations, such as accounting, taxation and record-keeping requirements.

Legitimate Interests

We may use information where it is necessary for our legitimate interests in running and protecting our business, improving our website and services, preventing fraud and responding to customer enquiries, provided that these interests do not override your rights and interests.

Consent

Where consent is required, for example for certain marketing communications or non-essential cookies, we will ask for your consent before using your information for that purpose.

You can withdraw consent at any time.

5. Payment Information

Payments made through our website are processed securely by Shopify and/or the payment providers made available through our Shopify checkout.

We do not have access to your full payment card details.

Payment providers may process your personal information in accordance with their own privacy policies.

6. Shopify

Our online store is hosted and operated using Shopify.

Shopify provides the e-commerce platform that enables us to sell our products, process orders and provide our online checkout.

Shopify may process information relating to your visit to our website and your orders, including contact, order, device and transaction information, as necessary to provide its services and maintain the security and functionality of the platform.

You can read Shopify's own privacy information on their website.

7. Who We Share Your Information With

We only share personal information where it is necessary to operate our business, fulfil your order, comply with legal obligations or protect our legitimate interests.

Depending on the circumstances, this may include:

• Shopify, which provides our e-commerce platform

• Payment providers, to process your payment

• Royal Mail or other delivery providers, where necessary to deliver your order

• Professional advisers and service providers, such as accountants, where necessary to operate our business or comply with legal obligations

• Government, regulatory or law-enforcement authorities, where we are legally required to provide information

We do not sell your personal information to third parties.

8. Delivery Information

To deliver your order, we may need to provide the delivery provider with information such as your name and delivery address.

For UK orders, we currently use Royal Mail for delivery.

Only the information reasonably necessary to deliver your order will be provided.

9. Personalised Products

If you purchase a personalised product, we will use the information you provide to create your order.

This may include names, dates, messages or other information you enter as part of the personalisation process.

Please only provide personal information that is necessary for us to fulfil your order and avoid including sensitive or unnecessary personal information in personalisation fields.

10. Marketing

If you choose to receive marketing communications from us, we may use your email address to send information about Ink and Fred, including new products, offers and other marketing communications.

Where consent is required, we will only send marketing communications where you have provided the appropriate consent.

You can unsubscribe from marketing emails at any time by using the unsubscribe link included in the email or by contacting us at hello@inkandfred.com.

We will continue to send essential communications relating to orders you have placed, even if you have opted out of marketing.

11. Cookies

Our website uses cookies and similar technologies to help it function, remember preferences, provide a secure shopping experience and understand how visitors use our website.

Some cookies are necessary for the operation of the website, while others may be used for analytics, advertising or other purposes.

Where required by law, we will ask for your consent before placing or using non-essential cookies.

You can manage your cookie preferences through the cookie settings available on our website and through your browser settings.

12. How Long We Keep Your Information

We only keep personal information for as long as reasonably necessary for the purposes for which it was collected.

Some information must be retained for longer periods because of legal, accounting or tax requirements.

When personal information is no longer required, we will securely delete it or anonymise it where appropriate.

13. Keeping Your Information Secure

We take reasonable and appropriate measures to protect your personal information against loss, misuse, unauthorised access, alteration or disclosure.

However, no method of transmitting or storing information online can be guaranteed to be completely secure.

14. Your Privacy Rights

Under UK data protection law, you may have rights including:

• The right to be informed about how we use your personal information

• The right to request access to the personal information we hold about you

• The right to ask us to correct inaccurate or incomplete information

• The right to ask us to delete your personal information in certain circumstances

• The right to ask us to restrict how we use your information in certain circumstances

• The right to object to certain uses of your information

• The right to data portability in certain circumstances

• The right to withdraw consent where we rely on consent to process your information

Some of these rights are subject to legal conditions and exemptions.

To exercise your rights, please contact us at:

hello@inkandfred.com

We may need to verify your identity before completing certain requests.

We will normally respond to valid requests within one month, although this may be extended where permitted by law for complex or multiple requests.

15. Complaints

If you have any concerns about how we use your personal information, please contact us first at:

hello@inkandfred.com

We will do our best to resolve your concerns.

You also have the right to complain to the Information Commissioner's Office (ICO) if you believe that your personal information has been handled unlawfully.

You can find information about making a complaint on the ICO's website.

16. Third-Party Websites

Our website may contain links to third-party websites or services.

We are not responsible for the privacy practices or content of third-party websites. We recommend that you read their privacy policies before providing them with personal information.

17. Changes to This Privacy Policy

We may update this Privacy Policy from time to time to reflect changes to our business, website, services or legal requirements.

The latest version will always be published on this page, with the date of the most recent update shown at the top.

18. Contact Us

If you have any questions about this Privacy Policy or how we use your personal information, please contact us:

Ink and Fred
Suite 2A, Blackthorn House
St Pauls Square
Birmingham
B3 1RL
United Kingdom

Email: hello@inkandfred.com

VAT Registration Number: GB385004409